“We have player ambassadors that wear our merchandise – we don’t even ask them to. “It’s incredibly important for us to have brand affinity,” Spano told BSM. Brandon Spano serves as the company’s chief executive officer, overseeing the development and expansion of the brand he co-founded in the mid-2010s. The brand refers to itself as a lifestyle company and also holds events and sells merchandise, the latter of which is, by itself, a multi-million dollar business, the second-largest driver of revenue for the company. The platform enables sports fans to consume daily podcasts about local teams in select cities with a wide array of credible voices to appeal to the audience. The streaming-first media company focused on the intersection of sports and lifestyle, has held several funding rounds and received investor-backed capital to catalyze its expansion. They were produced by ALLCITY Network, a startup media venture making waves in the digital space and implicitly challenging the existing paradigm. These articles of clothing were not made by the team, nor were they perpetuated by a traditional apparel brand or given away by a company looking for media attention. As the 2023 NBA Finals reached their conclusion, viewers may have noticed the Ball Arena crowd inundated with people wearing shirts that had the letters “DNVR” printed across the front.
